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Communicating values: Show, don’t tell
A common marketing exercise tells us to list all the adjectives we want customers to associate with our company or product. The result often looks like this (real slide, source withheld to protect the...
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Differentiate yourself through honesty
This is Part Three of a five-part series: Joy of Honesty in Business Dishonesty is so rampant we can hardly be bothered to take offense: A previously recorded message insists that our call is...
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